Digital Optimizer connects to the advertising accounts you authorize — Google Ads and Meta — evaluates every campaign against outcomes in your CRM, and turns the result into clear scale, trim, or kill decisions. A human approves before anything changes.
Built and operated by Digital Optimizer LLC, a U.S. performance-marketing company. The platform is offered to clients as part of a managed engagement.
Delivery metrics from your ad accounts are joined with lead and job outcomes from your CRM, so cost per qualified lead and cost per booked job are measured against what actually closed — not what a pixel claims.
A deterministic decision engine classifies every ad set as winning, borderline, or losing, with guardrails on spend and cost thresholds, and produces a recommended action with the evidence behind it.
Recommendations execute only after review. Default behavior is dry-run logging; live changes require explicit approval, and every action is written to an immutable audit log.
Transparency about the data the platform touches and why.
Authorization first. The platform accesses only advertising accounts you own and contractually authorize Digital Optimizer LLC to manage, linked through our Google Ads manager account.
Campaign management. With your authorization, we build and manage campaigns, ad groups, ads, budgets, and bidding on your behalf — with approval gates before changes go live.
Conversion import. Qualified-lead, booked-job, and completed-job outcomes from your CRM are imported into your Google Ads account so bidding optimizes toward booked revenue.
Reporting. Performance data is retrieved to produce your dashboards and reports, tying every dollar of ad spend to results in your own account.
Data commitment. Your account data is used only to manage and report on your own campaigns. It is never combined with other clients’ data, shared, sold, or used for any other advertising purpose. Our use of information from Google APIs adheres to the Google API Services User Data Policy, including Limited Use. See our Privacy Policy and Terms of Service.
Every client gets a dedicated, isolated workspace on its own subdomain of digitaloptimizer.app — your data never shares a surface with anyone else’s. Your workspace address and sign-in are provided during onboarding.